Warp records was founded in Sheffield in 1989 by Steve Beckett and the late Rob Mitchell, from their experiences working at the FON record store, alongside producer Robert Gordon. The label (whose name was chosen because the original name, 'Warped Records' was difficult to distinguish over the telephone) soon became home to artists who would be highly influential in electronic music.
The first album released by Warp was Sweet Exorcist's C.C.E.P. in 1991. In the same year Robert Gordon left Warp acrimoniously. Warp has worked with many artists including Maximo park, Lfo, Nice nice, Dj mujava, Vincent Gallo, Jamie Lidell, and Pivot.







In 1999 the label released Warp 10: Influences, Classics, Remixes, a compilation spanning six discs, featuring early acid house and techno music that influenced the label and its artists, as well as classic tracks from Warp's back catalog, and new remixes of Warp material. The collection celebrated the label's tenth anniversary.Later In 2000 the label moved its operation to London along with its physical music and merchandise store Warpmart. In 2001 Co-founder Rob Mitchell was diagnosed with cancer, He died later that year.



Warp films was set up in 1999 with funding from NESTA. It is based in Sheffield, England with a further office in London. At present there have been four releases on Warp Films: My Wrongs by Chris Morris, which won the Best Short Film award at the BAFTA Awards, and Shane Meadows's films Dead Man's Shoes and This Is England.



In April 2008, Australian film distributor Madman Entertainment announced "a collaboration" with Warp Films. Warp and Madman plan to make "at least 2 films together over the next 3 years."

Warp have recently created 'Bleep' which is a download store, where songs, albums, and tickets can be purchased and listened to.

Market Research

I will aim my questions at a target audience of 18-30 as this is the general age that tend to listen to trance music. It would be pointless me asking old aged people as they couldn'nt relate to this genre, and would therefore be a waste of time. I am going to present my questions on a sheet which i will give to out, i want the questions to be answered onnominously so that the answers are honest, and hopefully constructive. This way i can get more realistic feedback.

Market Research Questions

Mock up coursework

I am pleased with my first mock up of my front page. I like the background picture because it makes the writing and colour stand out more as it is black and white. I chose to photograph this picture in this style as many trance/dance/house/progressive music magazines and Cd's etc use tasteful pictures like the one above. As at most concerts their is a lot of jumping and dancing you get hot and sweaty which is why this theme of 'less clothing' is used. I told my model to stand to the side so the picture is less provocative and is not acting in the 'male gaze' theory, hence the reason she is not looking out making eye contact. I originally had the title of my magazine as hands up, but when designing the master head i found it took up too much of the magazine and the title 'UP' would look more effective. The word up symbolises the action of putting your hands up at a concert, people also tend to look up to the stage/set. When at a concert your mood and feelings also become happier, they go 'up'. I used a choice of three colours on the front because although dance music is usually a mixture of bright colours i didn't want the front of the magazine to look too over crowded. i desired it to be interesting but simple.



I chose to have a picture of Tiesto at the top on my mock up as i am hoping to get the same style of picture myself to use on my final piece. The effect on the picture also adds more detail which enables the contents to look more attractive. I also included a picture of a event in Goa which is very common for trance festivals. As i am including events in my magazine i thought this would attract the reader as everybody is interested in events. As my double page spread is on Georgina i thought it would be necessary to include on the contents page, so i chose a picture of her which is different to the one I'm using on the double page spread. I also like the black background on the contents and colour images and also colour text as at concerts/parties etc the lights are out and there is colour from strobe lights etc.

For my double page spread i chose to use the picture picture of Georgina's back as i think it is a creative picture and it grabs the attention of the reader as they turn the page. The master head 'Georgina' has green lines added into it, as it adds extra colour and it also looks quite tribal, which relates back to the Goa events. I left the right hand side black with one picture on because although the spread is on her, if i added to many pictures their wouldn't be enough room for a detailed interview.

More ideas

front page ideas

Image ideas

In this image i like the way a vinly disc has been used to capture and centre the attention to the models face. i think this is very creative yet simple. I also like the way the image has been made brighter in the middle to highlight his face.

This image really appealed to me. the way the face is repeated again makes it look really effective and the style of the image is very modern.

I like the design of this magazine and how its been layed out. its very simple yet effective. The font used for the writing looks and suits the style of the magazine as the red hair is quite funky so the font fits in.

The black and white effect makes this image look very professional. The leg hanging over the bath, with her clothes and shoes on obviously highlights the fact that she is not actually in the bath... in which case shes posing. I like the way its very un-realistic.

I really liked this image when i first saw it. It caught my eye as it is a close up of her face. the eye makeup and effect on the eyes really stood out to me and i think it looks amazing. The way her hair curls round her face also draw more attention to her face and structure. The pattern on her head also adds to that unique appeal that the photographer was going for.

I think this is a very creative image and i like the way two images have been combined into one. i wouldn't use this idea as my front cover but the effects used... e.g. the brightness and contrast appealed to me.

I love the way a shadow has been included in the background, i think this is really effective. The top picture shows him as a very normal average person but then the shadow explains him more detail. i think this is clever and works really well. i also like the layout of the page and the colours used. its a simple design however it appeals to the audience as it is creative.

This image works really well as one image is blurred into another which makes the picture become quite misterious. The black and white effect also adds more emphasis to the picture and higglights key features in the picture, in this case the women. i liked this idea and am considering using a similar idea as one of my images.

I liked the creativity behind this picture. its very unique and the paintings on her face add that extra effectivness. i also like the way her hair is wet as if shes not got ready, however her face has been painted. it contrasts two looks which makes the picture simple and unrealistic.

This is one of my favourite pictures and i designed my front cover image to be similar to this. its very natural and i like the way her body has been oiled in some sort of way so its looks shiny. this makes it look very effective. i also like the tattoo she has, although it is covered it adds extra detail to the picture. the slinky material she is wearin rnd her neck enables the picture to be less revealing and more professional.

coursework feedback

Title 'Hands up'

The class said this could be classed as more clubbing than trance, but as my magazine is based on a clubbers guide, and it is only a trance edition i feel happy with my title still.



Potential problems

Its a very niche market and to attract my specific target audience i will need to make the magazine look appealing and exciting. Also being able to achieve a good sell as most trance magazines are online. I feel i could achieve this aslong as i use a lot of colour and plan it well.



Postive comments

• good title


• interesting idea


• good idea with colour and images


• relevant title with good edition idea


• title ideas goes well with genre and will grab the attention


• good price


• good use of props in the image idea


• not many people listen to this genre and most trance magazines are online which means people interested are more likely to buy it.

Advice

• Make sure images used appeal to both male and female
• use creative colour scheme
• take a lot of photos to give you a range of choice
• make mock ups