Representation

A stereotype is a simplified or standardized image investing with a special meaning and held in common with members of groups. Stereotypes can be used in many different ways. In many instances stereotypes are used pejoratively by dominant groups to describe subordinate groups. They are also seen as delineating, basically overviewing the invidual, the place and groups. Qualitites are often exagerated. The media industry does this alot and this is known as mediation.

Tessa Perkins
She stated many different facts about stereotypes...

1. Stereotypes are not aloways negative (e.g. black people are good at sports)
2. They are not always about minority groups or the less powerful (e.g. the police)
3. They can be hed about ones own group (e.g. teenagers are rebelious)
4. They are not rigid or changing (e.g. racism has decreased)
5. They are not always false (e.g. teenagers are moody because of hormonal changes)

Stereotypes play a big part within media as we create films and soap operas on typical everyday stories including typical everyday characters. For example many soaps have typical 'teenage chavs' included. They are usually around the age of 17, short hair, tracksuits, trainers and a cap. These ideas have only been produced because of our society and the roll of stereotypes.